{"title":"MUSH DNA","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eMÙSH DNA by Imperia Organic presents a new perspective on daily wellbeing. Developed by leading Northern European university scientists, it is built around a single, powerful foundation: Pleurotus eryngii. Rather than dispersing its potential across disconnected formulations, MÙSH DNA expresses this mushroom through a series of carefully designed formats - each preserving its bioactive integrity while adapting to different moments of use. At the center are beta-glucans, ergothioneine, naturally occurring vitamin D₂, and a spectrum of antioxidant compounds, studied for their role in supporting normal immune function, microbiome balance, and overall physiological resilience.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"mush-cacao","title":"MÙSH DNA Mushroom Cacao 190 g","description":"\u003cp\u003e\u003c\/p\u003e\u003ch2\u003eMÙSH DNA Mushroom Cacao\u003cbr\u003e\n\u003c\/h2\u003e\u003cp\u003e\nis a refined daily Mushroom Cacao drink that brings together Pleurotus eryngii and unalkalized organic cacao, naturally rich in fiber, beta-glucans, and polyphenols. Created for those who value a thoughtful approach to functional nutrition at a gourmet level, it is cultivated in a controlled environment in Northern Europe, where every stage — from growing to final production — is carefully managed. Each batch is crafted with precision to preserve the natural spectrum of bioactive compounds, including beta-glucans and polysaccharides. These naturally occurring compounds are widely valued for their role in supporting normal immune function and overall wellbeing.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":55715393012038,"sku":"1717","price":120.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8815\/9814\/files\/Screenshot_2025-06-05_at_22.56.16.png?v=1749153384"},{"product_id":"mush-dna-mushroom-protein","title":"MÙSH DNA Mushroom Protein 200 g","description":"\u003cp\u003e\u003c\/p\u003e\u003ch2\u003eMÙSH DNA\u003c\/h2\u003e\u003cp\u003e Our Mushroom Protein is crafted from whole, organically cultivated Pleurotus eryngii, grown by us in a controlled Northern European environment. Gently freeze-dried and finely milled, it preserves its natural composition — delivering at least 30% naturally occurring protein, along with mushroom dietary fiber and polysaccharides, including beta-glucans. This super blend is enhanced with our concentrated mushroom extract to further enrich its natural profile. Free from added sugars, fillers, and artificial additives, and independently tested for quality and composition.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":54911352373574,"sku":"1717_2","price":90.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8815\/9814\/files\/IMG_1429_277b8f50-93bc-49f7-b95c-aa9486d6cdeb.jpg?v=1777814536"},{"product_id":"mush-dna-mushroom-cacao-54g","title":"MÙSH DNA Mushroom Cacao 54 g","description":"\u003cp\u003e\u003c\/p\u003e\u003ch2\u003eMÙSH DNA Mushroom Cacao\u003c\/h2\u003e\u003cp\u003e is a refined daily Mushroom Cacao drink that brings together Pleurotus eryngii and unalkalized organic cacao, naturally rich in fiber, beta-glucans, and polyphenols. Created for those who value a thoughtful approach to functional nutrition at a gourmet level, it is cultivated in a controlled environment in Northern Europe, where every stage — from growing to final production — is carefully managed. Each batch is crafted with precision to preserve the natural spectrum of bioactive compounds, including beta-glucans and polysaccharides. These naturally occurring compounds are widely valued for their role in supporting normal immune function and overall wellbeing.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":55617898938694,"sku":"1717_5","price":40.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8815\/9814\/files\/IMG_2384_48609275-b91e-48f2-bb4b-7879b8eca932.jpg?v=1777664208"},{"product_id":"mush-dna-mushroom-protein-72-g","title":"MÙSH DNA Mushroom Protein 72 g","description":"\u003cp\u003eMÙSH DNA Mushroom Protein is crafted from whole, organically cultivated Pleurotus eryngii, grown by us in a controlled Northern European environment. Gently freeze-dried and finely milled, it preserves its natural composition — delivering at least 30% naturally occurring protein, along with mushroom dietary fiber and polysaccharides, including beta-glucans. This super blend is enhanced with our concentrated mushroom extract to further enrich its natural profile. Free from added sugars, fillers, and artificial additives, and independently tested for quality and composition.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":56492886196550,"sku":null,"price":40.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8815\/9814\/files\/IMG_1116.jpg?v=1754582542"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8815\/9814\/collections\/IMG_1529.jpg?v=1777809806","url":"https:\/\/mushdna.com\/collections\/frontpage.oembed","provider":"MUSH DNA","version":"1.0","type":"link"}